Ben Stein (L) and Jeff Zuziak at the International Truck Show.
THIS SPRING OUR HYATT DIVISION REINFORCED ITS RAPIDLY EXPANDING ROLE in the important HDD market with appearances at two key trade shows. The Trailmobile Parts & Services' National Dealer Sales Meeting in May was fol- lowed by our exhibit at the International Truck Show at Las Vegas in June.
Building on GBC's new contract as Trailmobile's OEM supplier of choice, Tapered Roller Bearing Product Manager Ben Stein and Chris Nau of Timco Heavy Duty Sales presented attendees of the Trailmobile Show with the Hyatt story of quality product, exceptional service and professional sales assistance at economical prices. Our booth was well attended both days of the show and dealers ordering parts from Trailmobile were encouraged to bring their orders to the Hyatt booth. The resulting interaction between the dealers and Hyatt was a huge success. Visitors were especially impressed by the cost savings they could achieve as compared with Timken and other competitors. The activity at Hyatt's booth produced several sizeable orders. Successful strategies employed by Hyatt at the Trailmobile Show will serve as a model for our aftermarket efforts with Great Dane, Strick and others
The International Truck Show was equally successful, attracting crowds of prospective, new OEMs, Distributors, fleet managers and fleet maintenance managers. Once again Product Manager Ben Stein presided, this time assisted by Regional Sales Manager Jeff Zuziak.
Visitors were most impressed by the fact that Hyatt has become the bearing of choice for the majority of today's trailer manufacturers. What's more, they were especially interested in the cost savings that Hyatt bearings afford users. Clearly, our exposure is paying off. Numerous fleet and maintenance managers expressed their intent to specify Hyatt on their next order.
Our attendance at these popular shows accomplished much more than reinforcing Hyatt Division's presence as a major player in the HDD marketplace. Being there also provided a wealth of information of great value in plan- ning GBC strategies for even deeper penetration into the heavy-duty truck and trailer arena. This way, we can be assured that even greater successes lie ahead for Hyatt as we enter the 21st century.